Reach the right audience with smarter paid campaigns.
Milano Media manages Google, Facebook and Instagram advertising with a focus on campaign structure, targeting, tracking and continuous optimization rather than simply generating clicks.
Google and Meta solve different parts of customer acquisition.
One captures existing intent. The other helps create demand, reach audiences and reconnect with people who already know your business.
Google Ads
Reach users who are already searching for products, services or solutions related to your business.
Meta Ads
Reach potential customers across Facebook and Instagram using audience, interest, behavior and retargeting strategies.
Choose the platform based on how your customers behave.
The best advertising channel is not always the one with the largest audience. It depends on whether customers are already searching, need to discover the offer first, or require several interactions before converting.
Google vs Meta
Both platforms can be valuable, but they play different roles.
Your media budget and management fee are separate.
The amount you pay Milano Media covers campaign management. The actual advertising budget is paid directly to Google or Meta.
This keeps your media spend under your own advertising accounts while allowing campaign management and optimization to remain clearly separated from platform costs.
How campaign spending works
From setup to continuous optimization.
Campaign management is an ongoing cycle of research, implementation, analysis and refinement.
Understand
We review your business, advertising account, website, offer and campaign objectives.
Build
Campaigns, targeting, keywords, audiences and tracking are structured around the strategy.
Improve
Search terms, audiences, budgets, bids and campaign performance are reviewed continuously.
Develop
Performance is monitored and strategy adjustments are made as new data becomes available.
Campaign decisions supported by real data.
Advertising management can include campaign platforms, analytics, conversion tracking and website performance data.
Choose the advertising setup that fits your business.
All three packages cover one month of campaign management. Advertising spend is separate.
Google Ads Management
Professional monthly Google Ads management for businesses targeting active search demand.
- Account review or setup
- Campaign strategy
- Keyword research
- Search campaign setup
- Ad copy creation
- Budget & bid optimization
- Monthly reporting
Meta Ads Management
Facebook and Instagram advertising management focused on audience targeting and ongoing optimization.
- Account review
- Campaign strategy
- Audience research
- Campaign & ad set setup
- Creative recommendations
- Retargeting where applicable
- Monthly reporting
Google + Meta Ads
Combined search and social advertising management for a broader paid acquisition strategy.
- Google Ads management
- Meta Ads management
- Cross-channel strategy
- Keyword & audience research
- Retargeting strategy
- Both-platform optimization
- Combined monthly report
Google and Meta advertising budgets are not included in these management fees.
Before starting your campaigns.
Is the advertising budget included in the package price?
No. The package price covers Milano Media campaign management. Advertising spend is paid separately to Google or Meta.
Should I use Google Ads or Meta Ads?
Google is often useful when customers actively search for your service, while Meta can be effective for audience discovery, visual advertising and retargeting. Some businesses benefit from using both.
Do you guarantee leads or sales?
No. Advertising performance depends on budget, competition, offer, audience, creative quality, website experience and market conditions.
Can you manage my existing advertising account?
Yes. Existing Google or Meta advertising accounts can be reviewed before campaign restructuring or optimization begins.
Does the service include ad creatives?
The Meta Ads package includes creative recommendations and ad copy support according to scope. Full-scale creative production is not automatically included.
Do you set up conversion tracking?
Tracking is reviewed as part of campaign management. Additional technical implementation may be required depending on your website and existing setup.
Can Google and Meta campaigns work together?
Yes. Google can capture existing demand while Meta can support audience discovery and retargeting, allowing the two channels to cover different parts of the customer journey.
Ready to build a stronger paid acquisition strategy?
Choose Google Ads, Meta Ads or combine both platforms. If you're unsure which option fits your business, tell us about your goals and current advertising setup.